How to Apply What Big Brands Do
There is much to be gained by real estate professionals who study big brand marketing, especially if market leadership is your quest. Personal branding for real estate agents is not just getting a new outfit or a new look. Person branding is all about positioning yourself to win BIG!
First, it is important to think BIG because that is what market leaders do. They know what is at stake-the lion’s share of business. You need to think big in order to out-think, not out-spend your competition. Secondly, you need to think globally not just locally if you want to compete in today’s marketplace. Here are some examples of how you can apply big brand strategy to your personal marketing practice:
1. KFC– they now give health-conscious customers the option of grilled chicken. Send your farm a 7 day healthier menu for a family of four, including recipes. You could list stores where those ingredients are located.
2. Toms Shoes– they give shoes away to the needy. You could donate a part of their commission to a client’s cause, or find someone in need at a private school and sponsor them.
3. Heineken-they help prevent DUI (driving under the influence). Encourage employment. Pick up donated clothes suitable for single moms returning to the work force who live in their farm.
4. Range Rover-they build long lasting luxury cars. Range Rover says, “A well made product is “luxury beyond luxury”. How about having all your marketing and sales materials not only look sharp, but stand out because they are congruent and cohesive? How about designing your web site so it is truly user friendly? A refreshed look and website that is built to last is a luxury for you and your clients.
Study the big brands to help craft your personal real estate agent brand. Think big. Think Global. And, win BIG!